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Data protection


Privacy policy

Horst Platz Beratungs- & Vertriebs GmbH (hereinafter referred to as the “Company”) is pleased about your visit to our website and your interest in our company and our products. We take the protection of personal data very seriously. Personal data is provided voluntarily. The Company processes this data in accordance with the provisions of the European General Data Protection Regulation, the German Telemedia Act and the German Data Protection Act.

In the following we describe which data is processed during your visit to the Company’s website.

1. Processor

The processor of your data is Horst Platz Beratungs- & Vertriebs GmbH. Exceptions in this regard are explained in this Privacy Policy.

Our contact details are as follows:

Horst Platz Beratungs- & Vertriebs GmbH
August-Winter-Straße 10
61381 Friedrichsdorf

The contact details of the Data Protection Officer can be found below under point 21.

2. Personal data

Personal data refers to individual details about personal or factual circumstances of a particular or identifiable natural person. This includes information such as IP address, your real name, your address, your telephone number and your date of birth. Information that is not directly related to your real identity – such as favourite websites or the number of users of a page – is not considered personal data.

3. Processing of personal data

When you visit the Company’s website, we temporarily process and store data of various kinds. These include the connection data of the requesting computer, the web pages you select on our site and the date and duration of your visit. Furthermore, we determine the identification data of the Internet browser that you used, and the type of operating system as well as the website from which you visit us. Personal information such as your name, address, telephone number and email address will only be collected if you voluntarily provide this information as part of a registration process or a request for contact or information.

4. Purposeful use and disclosure of personal data

The Company uses the personal data you provide only to the extent required for the purposes of technical administration of the website, services, customer administration, product-related surveys and marketing.

5. Legal basis for data processing

The legal basis for processing your personal data depends on the purpose underlying the data processing.

– Technical administration of the website

The legal basis for processing personal data for the purpose mentioned above is Article 6 Para. 1 (b) GDPR if there is a contractual relationship with you. If there is no contractual relationship between you and the Company, the legal basis for data processing is Art. 6 Para. 1 (f) GDPR. The transmission of personal data (such as your IP address) is required for establishing the connection as well as for displaying the contents of the website.

– Services

The legal basis for processing personal data for the purpose mentioned above is Article 6 Para. 1 (b) GDPR. We provide our services within the scope of the fulfilment of contractual obligations. Without processing your personal data, we can not fulfil or execute our contract with you.

– Google Analytics

The legal basis for processing personal data within the framework of using Google Analytics is Article 6 Para. 1 (f) GDPR. We need statistical information on how to use our online offering to make it more user-friendly, measure our reach and conduct market research.

6. Disclosure of data

Your personal data shall not be transferred to third parties unless this is necessary for the purpose of executing the contract or you have given us your express consent. For example, it may be necessary for us to share your address and order details with your wholesale partner when ordering products. If we make use of external service providers, these are carefully selected and obligated under Art. 28 GDPR to comply with all data protection regulations.

7. Use of cookies

Cookies are used on some of our web pages. Cookies are small text files that are stored on your computer when you visit our website. This allows us to customize our website for the user. The data that a cookie uses, such as an access password, is stored on your computer. If you do not wish to use cookies, please change the cookie management settings in your Internet browser.

To display the Cookie Notice, we use CookieConsent from Silktide Insites. When loading, this tool briefly checks the geographical origin of the user’s IP address, to assign whether the display of the legal notice is relevant. A cookie is set and a connection to the provider’s server is established. The privacy policy of the provider Silktide can be found here:

8. Newsletter

If you would like to receive the newsletter offered on the website, we need an e-mail address from you, as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter (double opt-in method). To personalise the newsletter, we store personal information, e.g. your first name, last name and company name. We use this data only for delivering the requested information and for documentation of your consent. You can withdraw the consent you granted for storing the data, your email address and its use for sending the newsletter at any time and with effect for the future, such as via the “unsubscribe” link in the newsletter. We use an external service provider to administer and send our newsletter. This provider was of course carefully selected and, in accordance with Article 28 of the GDPR, obligated to comply with all data protection regulations.

9. Statistical evaluation

We need statistical information on how to use our online offering to make it more user-friendly, measure our reach and conduct market research. To do this, we use the web analytics tools described in this section.

9.1 Google Analytics

Google Analytics is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). This analysis software is configured in compliance with data protection regulations. In particular, we use Google Analytics with the additional feature offered by Google for the anonymisation of IP addresses. The IP address is usually already shortened by Google within the EU and only in exceptional cases only in the US, and in any case saved only in abbreviated form. You can object to the collection or analysis of your data by this tool by downloading and installing the browser plug-in available under the following link:

10. Data security

Our employees and our service providers are bound to confidentiality and complying with the applicable data protection laws. The Company will take reasonable technical and organisational security measures to protect your personal information from loss, alteration, destruction and access by unauthorised persons or from unauthorised disclosure. Our security measures are constantly being improved to keep up with the latest technological developments.

11. Duration of data storage

We usually store your data as long as this is necessary for the provision of our online offer and the associated services, or for as long as we have a legitimate interest in their further storage (e.g. we can still have a legitimate interest in postal marketing even after the fulfilment of a contract). The data is deleted after expiry of the statutory or contractual retention periods (for example, tax and commercial retention periods). Data that is not subject to the retention obligation will be deleted when the described purpose no longer exists.

12. Rights as a user

As a user of our website you have various rights. Please use the information in the Contact section to exercise your rights. Please make sure that we are able to clearly identify you.

13. Rights to information, correction or deletion of data

In accordance with the General Data Protection Regulation, you may receive written information about your data (e.g. name, address) at any time upon request and free of charge. Furthermore, you have the right to correct or delete this data, provided the legal requirements are met. Data that is exempted from this entitlement to cancellation includes, for example, stored data on business processes that are subject to the statutory retention obligation.

14. Right to restriction of data processing

You have the right to restrict the processing of your personal data.

15. Right to objection

In addition, you have the right to object to our data processing at any time. We will then stop processing your data, unless we can – in accordance with legal requirements – prove compelling legitimate reasons for further processing that supersede your rights.

16. Right to data portability

Furthermore, upon request, we guarantee the transferability of the personal data transmitted by you by providing them in a common and machine-readable data format.

17. Revocation of consent

You have the right to revoke your consent to the processing of your personal data, which you have given us for one or more specific purposes, at any time with effect for the future. The lawfulness of the processing of your data until the revocation remains unaffected.

18. Duty to provide personal information

If there is a contract between you and Horst Platz Beratungs- & Vertriebs GmbH, you must provide the personal data necessary for the commencement, execution and termination of the contractual relationship and for fulfilment of the associated contractual obligations, or the personal data to the collection of which we are legally obliged. If you do not provide us with this information, we will most likely be unable to conclude, execute and terminate a contract with you. If the data processing in connection with the use of this website is not necessary for the commencement, execution and termination of a contractual relationship or for the fulfilment of contractual obligations and is also not required by law, you provide us with your data voluntarily. Please take note that certain functions of the website or services cannot be used if the necessary data is not provided.

19. Automatic processing of personal data

An exclusively automatic processing of your personal data takes place only if it is necessary for the conclusion or fulfilment of a contract and this does not have a legal or similar effect for you.

20. Complaint to supervisory authorities

If you have complaints regarding the processing of your personal data, you are entitled to contact the relevant supervisory authorities. You can contact the data protection authority responsible for your place of residence or your German state, or the data protection authority responsible for us. This is:

The Hessian Commissioner for Data Protection and Freedom of Information, Gustav-Stresemann-Ring 1, 65189 Wiesbaden, which can be contacted by email under:

21. Contact

For suggestions, complaints or questions regarding the processing of your personal data you can contact our Data Protection Officer. We recommend that you send confidential information only by post.

Data Protection Officer Horst Platz Beratungs- & Vertriebs GmbH
August-Winter-Straße 10
61381 Friedrichsdorf
+49 (0)6175-7959611

Horst Platz Beratungs-
und Vertriebs GmbH

August-Winter-Str. 10
61195 Friedrichsdorf

P +49 6175 79596-0
F +49 6175 79596-10